{"id":22913,"date":"2019-03-05T21:22:09","date_gmt":"2019-03-05T20:22:09","guid":{"rendered":"https:\/\/www.evaballarin.com\/actividades\/eva-ballarin-ponente-en-gastromarketing-2019\/"},"modified":"2019-11-05T10:43:28","modified_gmt":"2019-11-05T09:43:28","slug":"speaker-at-gastromarketing-2019","status":"publish","type":"actividades","link":"https:\/\/www.evaballarin.com\/en\/actividades\/speaker-at-gastromarketing-2019\/","title":{"rendered":"Speaker at the IV Congress GastroMarketing 2019 (M\u00e1laga)"},"content":{"rendered":"

I have participated as Speaker in the IV edition of Gastromarketing, an event that is more than gastronomic marketing. My paper Experiential Marketing in the techno-digital era<\/em> has talked about how to put the customer at the center through storylistening<\/em>.<\/h3>\n

My paper “Experiential Marketing in the Techno-digital era” has talked about how to put the customer at the center through storylistening. Unites marketing, innovation and gastronomy in the same event. A pioneering congress, especially aimed at Hospitality and Gastronomy entrepreneurs, where the greatest experts in each subject give the keys to professionalize and improve any gastronomic marketing strategy.<\/p>\n

On my official Facebook page you will find three phrases and a video of my presentation in # GastroMLG19<\/a>. In my Linkedin profile I leave you a video pill of my presentation<\/a>, with which you will learn to differentiate between traditional marketing and experiential marketing. And in the hashtag #GastroMLG19<\/a> you will find a comprehensive summary of the day.<\/h4>\n

Also read my article From Storytelling to Storylistening: The Client in the Center as the basis of Experiential Marketing<\/a>.<\/h3>\n","protected":false},"excerpt":{"rendered":"

I have participated as Speaker in the IV edition of Gastromarketing, an event that is more than gastronomic marketing. My paper Experiential Marketing in the techno-digital era has talked about how to put the customer at the center through storylistening. 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Como emprendedora fund\u00e9 IdeaFaktory en M\u00e9xico (2005); de vuelta en Espa\u00f1a fund\u00e9 EATapp (2009) que fu\u00e9 un absoluto fracaso empresarial del que aprend\u00ed m\u00e1s que en mil masters; funde evaballar\u00edn (2010) y co-fund\u00e9 Tanit Ibiza Conexi\u00f3n (2021), un proyecto que impulsa el talento femenino. Despu\u00e9s de estos miles de kil\u00f3metros recorridos y un postgrado especializado en Liderazgo en la Universidad de Stanford (2022), mi prop\u00f3sito es claro: ayudarte a liderar mejor tu negocio y vivir en equilibrio. 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