{"id":15009,"date":"2019-05-15T17:58:17","date_gmt":"2019-05-15T15:58:17","guid":{"rendered":"https:\/\/www.evaballarin.com\/?p=15009"},"modified":"2022-03-05T12:43:37","modified_gmt":"2022-03-05T11:43:37","slug":"tourism-hospitality-forum-des2019-where-the-digital-future-is-created","status":"publish","type":"post","link":"https:\/\/www.evaballarin.com\/en\/tourism-hospitality-forum-des2019-where-the-digital-future-is-created\/","title":{"rendered":"Tourism &#038; Hospitality Forum DES2019: Where the digital future is created"},"content":{"rendered":"<blockquote>\n<p class=\"western\" style=\"text-align: right;\" align=\"right\"><span style=\"font-size: medium;\"><span lang=\"en-US\"><i>By 2024, 70% of hospitality organizations will have moved to the managed stage of DX maturity, reaping revenue gains of up to 25%, with the remaining 30% facing acquisition or complete failure.<\/i><\/span><\/span><\/p>\n<p class=\"western\" style=\"text-align: right;\" align=\"right\"><span style=\"font-size: medium;\"><span lang=\"en-US\"><i>By 2023, 20% of major airlines will have introduced virtual reality capabilities for in-flight entertainment, destination info, and shopping, thus increasing airline revenues while decreasing costs.<\/i><\/span><\/span><\/p>\n<p class=\"western\" style=\"text-align: right;\" align=\"right\"><span style=\"font-size: medium;\"><span lang=\"en-US\"><i>Through 2019, 50% of large hotel chains will have mobile robotic deployments with modular components to facilitate multiple guest experience\u2013related use cases and will thus have achieved increases in productivity of 25%.<\/i><\/span><\/span><\/p>\n<p class=\"western\" style=\"text-align: right;\" align=\"right\"><span style=\"font-size: medium;\"><span lang=\"en-US\"><i>By 2021, 5G will have enabled innovative IoT use cases, resulting in hospitality organizations allocating 25% of their IT budgets to deploying connected devices and connectivity management solutions.<\/i><\/span><\/span><\/p>\n<\/blockquote>\n<h6 style=\"text-align: right;\" align=\"right\"><span lang=\"en-US\">IDC latest Tourism &amp; Hospitality predictions<\/span><\/h6>\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div id=\"g1-fluid-wrapper-counter-1\" class=\"g1-fluid-wrapper \" style=\"width:662px;\" data-g1-fluid-width=\"662\" data-g1-fluid-height=\"372\">\n\t       <div class=\"g1-fluid-wrapper-inner\" style=\"padding-bottom:56.19335347432%;\">\n\t       <iframe title=\"#DES2018 Digital Enterprise Show Highlights\" width=\"662\" height=\"372\" src=\"https:\/\/www.youtube.com\/embed\/0tRjnvLC1BQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n\t       <\/div>\n\t       <\/div>\n<\/div><\/figure>\n\n\n<p class=\"western\" align=\"justify\"><span style=\"font-size: medium;\"><span lang=\"en-US\"><b>It&#8217;s considerated the Spanish Davos. The world leading event in Digital Transformation.<\/b><\/span><\/span><span style=\"font-size: medium;\"><span lang=\"en-US\"> And it takes place in Madrid, for the fourth consecutive year, from May 21 to 23. I&#8217;m talking about the Digital Enterprise Show-DES2019, a place where the synergy between knowledge and experience is achieved, where new ways of doing business arise, implementing new solutions and ideas.<\/span><\/span><\/p>\n<p class=\"western\" align=\"justify\"><span style=\"font-size: medium;\"><span lang=\"en-US\">I\u2019m talking about <\/span><\/span><span style=\"font-size: medium;\"><span lang=\"en-US\"><b>the global exhibition with more than 300 leading technology companies in the world, the Congress with the 450 best digital experts in the world and that in its 2018 edition received 21,000 visitors,<\/b><\/span><\/span><span style=\"font-size: medium;\"><span lang=\"en-US\"> professionals who meet every year in Madrid to analyze how the Digital Technology changes the business, and to acquire the knowledge, skills and crucial <\/span><\/span><span style=\"font-size: medium;\"><span lang=\"en-US\">tools<\/span><\/span><span style=\"font-size: medium;\"><span lang=\"en-US\"> to shape the future of the industries.<\/span><\/span><\/p>\n<h4 style=\"text-align: center;\" align=\"center\"><span lang=\"en-US\">I\u2019m telling you about the Congress where <\/span><a href=\"https:\/\/www.evaballarin.com\/en\/2018\/11\/23\/tourism-strategy-for-the-new-experiential-era\/\"><span lang=\"en-US\">the future is not analyzed: it is created<\/span><\/a><\/h4>\n<p class=\"western\" align=\"justify\"><span style=\"font-size: medium;\"><span lang=\"en-US\">DES connects the most innovating companies, providers of tech solutions based in AI, IoT, Blockchain, Cloud, Cybersecurity, AR\/VR, Big Data, Marketing Automation, and products dedicated especially for Digital Marketing and Industry 4.0, with C-Level Executives and purchase decision makers, who attend DES aiming to find the best solutions from the following key industries: <\/span><\/span><span style=\"font-size: medium;\"><span lang=\"en-US\"><b>banking, the public sector, health, energy, transport and urban mobility, industry, telecommunications and entertainment and, of course: tourism and hospitality<\/b><\/span><\/span><span style=\"font-size: medium;\"><span lang=\"en-US\">.<\/span><\/span><\/p>\n<p class=\"western\" align=\"justify\"><span style=\"font-size: medium;\"><span lang=\"en-US\"><b>DES2019 dedicates a forum to <\/b><\/span><\/span><span style=\"color: #000080;\"><u><a href=\"informe:%20Transformaci%C3%B3n%20Digital%20en%20el%20Turismo\"><span style=\"font-size: medium;\"><span lang=\"en-US\"><b>digital transformation in Tourism<\/b><\/span><\/span><\/a><\/u><\/span><span style=\"font-size: medium;\"><span lang=\"en-US\"><b> and Hospitality, forum that I introduce and moderate<\/b><\/span><\/span><span style=\"font-size: medium;\"><span lang=\"en-US\"> and that is organised in eight temathic keynotes and debates in which we will address key issues for the digital future of the Tourism &amp; Hospitality industry such as the use of Data and its implications in the hyper personalization of the travel experience, the hotel distribution challenge, the future of the travel industry through the cases of leading startups or how to build a great Voice First Strategy.<\/span><\/span><\/p>\n<h5 style=\"text-align: center;\" align=\"center\"><span lang=\"en-US\">Together with leading world wide experts in digitalization, tourism and Horeca, the forum will define the future lines of the hospitality sector in a session of almost five hours in which more than a dozen top experts as Lennart Dobravsky (Trend &amp; Market Intelligence Director, Lufhtansa Innovation Hub), Luca Pronzati (Chief Innovation Officer, MSC Cruises), Francisco Javier Sanz Sanchez (Flight Operations Director, IBERIA) or Arturo L\u00f3pez Fernandez (Ground Operations Director, IBERIA) will take part. <\/span><\/h5>\n<div style=\"width: 662px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-15009-1\" width=\"662\" height=\"372\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/des2019-tourism-hospitality.mp4?_=1\" \/><a href=\"https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/des2019-tourism-hospitality.mp4\">https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/des2019-tourism-hospitality.mp4<\/a><\/video><\/div>\n<h2 style=\"text-align: center;\" align=\"center\"><span lang=\"en-US\">Tourism &amp; Hospitality Forum: Digitalization to transform the sector<\/span><\/h2>\n<p class=\"western\" align=\"justify\"><span style=\"font-size: medium;\"><span lang=\"en-US\">As I explain in my article <\/span><\/span><span style=\"color: #000080;\"><u><a href=\"https:\/\/www.evaballarin.com\/transformacion-digital-del-turismo\/\"><span style=\"font-size: medium;\"><span lang=\"en-US\">&#8216;Where is the digital transformation of the tourism sector going? Trends Report &#8216;<\/span><\/span><\/a><\/u><\/span><span style=\"font-size: medium;\"><span lang=\"en-US\">, technology has changed the way tourists look for, plan and organize their trips and how to relate to destinations.<\/span><\/span><\/p>\n<h5 style=\"text-align: center;\" align=\"center\"><span lang=\"en-US\">Technology forces companies that operate in a traditional way to reconvert and makes emerge companies with new organization &amp; business models that redefine in a disruptive and dynamic way the sector\u2019s value chain.<\/span><\/h5>\n<p class=\"western\" align=\"justify\"><span style=\"font-size: medium;\"><span lang=\"en-US\">This new value chain puts the traveler at the center of the entire tourism business, thanks to the hyper-personalization that allows the use of Data, and pushes companies to rely on technology to manage their services and operations in a more efficient way, access more distribution channels and new markets and continue to improve the customer experience, for example through the implementation of innovative strategies such as voice strategies.<\/span><\/span><\/p>\n<p class=\"western\" align=\"justify\"><span style=\"font-size: medium;\"><span lang=\"en-US\"><b>We will talk about how digitization transforms the sector at the Tourism &amp; Hospitality Forum and we will do it in two sessions:<\/b><\/span><\/span><\/p>\n<h3 align=\"justify\"><a href=\"https:\/\/www.des-show.com\/agenda-2019\/what-can-move-faster-than-a-plane-digital-data-20190523\/\"><span lang=\"es-ES\">What can move faster than a plane\u2026? Digital Data<\/span><\/a><\/h3>\n<p class=\"western\" align=\"justify\"><span style=\"font-size: medium;\"><span lang=\"en-US\">Tourism &amp; Hospitality Forum starts with the study case <\/span><\/span><span style=\"font-size: medium;\"><span lang=\"en-US\"><i>&#8216;What can move faster than a plane&#8230;? Digital Data&#8217;<\/i><\/span><\/span><span style=\"font-size: medium;\"><span lang=\"en-US\">, in which<\/span><\/span><b> <\/b><span style=\"color: #000080;\"><u><a href=\"https:\/\/www.des-show.com\/agenda-2019-speakers\/francisco-javier-sanz-sanchez\/\"><span style=\"font-size: medium;\"><span lang=\"en-US\"><b>Francisco Javier Sanz S\u00e1nchez<\/b><\/span><\/span><\/a><\/u><\/span><span style=\"font-size: medium;\"><span lang=\"en-US\"> and <\/span><\/span><span style=\"color: #000080;\"><u><a href=\"https:\/\/www.des-show.com\/agenda-2019-speakers\/arturo-lopez-fernandez\/\"><span style=\"font-size: medium;\"><span lang=\"en-US\"><b>Arturo L\u00f3pez Fern\u00e1ndez<\/b><\/span><\/span><\/a><\/u><\/span><span style=\"font-size: medium;\"><span lang=\"en-US\">, executives of Iberia, will explain how they are solving the problem of managing all the data generated when operating each flight, based on digital transformation. Sanz and L\u00f3pez will explain how the digitalization of processes that up to now were done manually allows to automate, manage, store and process this data through digital documents and workflows within a single platform.<\/span><\/span><\/p>\n<h3 align=\"justify\"><a href=\"https:\/\/www.des-show.com\/agenda-2019\/creating-a-voice-first-strategy-20190523\/\"><span lang=\"en-US\">Creating a Voice First Strategy<\/span><\/a><\/h3>\n<p class=\"western\" align=\"justify\"><span style=\"font-size: medium;\"><span lang=\"en-US\">Voice is becoming the primary interface into our digital lives, both business and personal. As a business, how do we begin the journey to a voice first strategy? Where do we draw the line between privacy and profits? Do we roll our own, or leverage one of tens of vendors offerings? What\u2019s the best place to start to ensure early success? Together with <\/span><\/span><span style=\"font-size: medium;\"><span lang=\"en-US\"><b>Brian Garr<\/b><\/span><\/span><span style=\"font-size: medium;\"><span lang=\"en-US\"> (Senior Creative Technologist, Virgin Voyages), we\u2019ll discuss the best outline to plan, and learn on how to execute a successful voice first strategy.<\/span><\/span><\/p>\n<h5 style=\"text-align: center;\" align=\"center\"><span lang=\"en-US\">At the conference on digitalization organized by The Valley DBS in Barcelona last December, Elena Cano (Ayre Hotels) and Laura Fern\u00e1ndez (Hotel Barcelona Princess) already advanced the importance of chatbots in the evolution of customer service at the hotel. <a href=\"https:\/\/twitter.com\/evaballarin\/status\/1072935302854008832\">Listen to Elena here<\/a>, and <a href=\"https:\/\/twitter.com\/evaballarin\/status\/1072935613983264768\">Laura here<\/a>.<\/span><\/h5>\n<div style=\"width: 662px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-15009-2\" width=\"662\" height=\"372\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/des2019_generic.mp4?_=2\" \/><a href=\"https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/des2019_generic.mp4\">https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/des2019_generic.mp4<\/a><\/video><\/div>\n<h2 style=\"text-align: center;\" align=\"center\"><span lang=\"es-ES\">Tourism &amp; Hospitality Forum: The Future of TRAVEL<\/span><\/h2>\n<p class=\"western\" align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\"><span lang=\"en-US\">How will be the future of travel? Fernando Gallardo said on Tuesday at AEDH2030 that \u201ctechnology with robots, virtual reality and artificial intelligence, among other things, will change tourism\u201d. He added that \u201cin a few years, the bulk of tourism will be in the hands of technology companies.\u201d<\/span><\/span><\/span><\/p>\n<p class=\"western\" align=\"justify\"><span style=\"font-size: medium;\"><span lang=\"en-US\"><b>In the Tourism &amp; Hospitality Forum we will define the future of travel and we will do it in four sessions:<\/b><\/span><\/span><\/p>\n<h3 align=\"justify\"><a href=\"https:\/\/www.des-show.com\/agenda-2019\/hyper-personalization-in-travel-are-we-getting-there-20190523\/\"><span lang=\"es-ES\">Hyper-personalization in travel, are we getting there?<\/span><\/a><\/h3>\n<p class=\"western\" align=\"justify\"><span style=\"font-size: medium;\"><span lang=\"en-US\">Can we achieve nowadays a real \u2018my travel the world\u2019 experience? In this debate we will try to answer this question together with <\/span><\/span><span style=\"color: #000080;\"><u><a href=\"https:\/\/www.des-show.com\/agenda-2019-speakers\/philippe-garnier\/\"><span style=\"font-size: medium;\"><span lang=\"en-US\"><b>Philippe Garnier<\/b><\/span><\/span><\/a><\/u><\/span><span style=\"font-size: medium;\"><span lang=\"en-US\"> (Vice President, Third Party Distribution, IHG), <\/span><\/span><span style=\"color: #000080;\"><u><a href=\"https:\/\/www.des-show.com\/agenda-2019-speakers\/jussi-wacklin\/\"><span style=\"font-size: medium;\"><span lang=\"en-US\"><b>Jussi Wacklin<\/b><\/span><\/span><\/a><\/u><\/span><span style=\"font-size: medium;\"><span lang=\"en-US\"> (Vice President, Brand, Digital Marketing &amp; Culture, Amadeus) and <\/span><\/span><span style=\"color: #000080;\"><u><a href=\"https:\/\/www.des-show.com\/agenda-2019-speakers\/brian-garr\/\"><span style=\"font-size: medium;\"><span lang=\"en-US\"><b>Brian Garr<\/b><\/span><\/span><\/a><\/u><\/span><b> <\/b><span style=\"font-size: medium;\"><span lang=\"en-US\">(Senior Creative Technologist, Virgin Voyages). We will learn about how travel brands are struggling to achieve the real customization for its guests, what tools, stacks and teams are needed for it and what is their real competitive advantage in doing so. With the upcoming and rising of AI and XR and top notch connectivity technologies and new communication channels, seems that we are arriving into a hyper-personalization stage in where digitally savvy travelers can be tapped and be assisted in the most customized ways ever. Personalization seems the holy grail that all travel companies are constantly seeking for. Our top experts will give us the keys that will shape the future of the hyper-personalized travel industry. <\/span><\/span><\/p>\n<h3 align=\"justify\"><a href=\"https:\/\/www.des-show.com\/agenda-2019\/the-future-of-travel-startups-spearheading-innovation-20190523\/\"><span lang=\"en-US\">The future of travel: startups spearheading innovation<\/span><\/a><\/h3>\n<p class=\"western\" align=\"justify\"><span style=\"font-size: medium;\"><span lang=\"en-US\">The Travel &amp; Mobility Tech landscape is changing dramatically: thousands of tech-enabled startups around the globe are working on disruptive solutions that make travel more efficient, frictionless and interconnected. The speed of (digital) innovation has accelerated dramatically within the last couple of years resulting in record fundings and valuations. Together with <\/span><\/span><span style=\"color: #000080;\"><u><a href=\"https:\/\/www.des-show.com\/agenda-2019-speakers\/lennart-dobravsky\/\"><span style=\"font-size: medium;\"><span lang=\"en-US\"><b>Lennart Dobravsky<\/b><\/span><\/span><\/a><\/u><\/span><span style=\"font-size: medium;\"><span lang=\"en-US\"> (Director Trend &amp; Market Intelligence, Lufhtansa Innovation Hub), we will take a detailed look at the underlying venture capital investment trends that exhibits the drivers of this vivid startup ecosystem and helps to decipher and predict the future of travel.<\/span><\/span><\/p>\n<h3 align=\"justify\"><a href=\"https:\/\/www.des-show.com\/agenda-2019\/hospitality-and-travel-accelerations-designing-the-future-20190523\/\"><span lang=\"en-US\">Hospitality and Travel Accelerations: Designing the future<\/span><\/a><\/h3>\n<p class=\"western\" align=\"justify\"><span style=\"font-size: medium;\"><span lang=\"en-US\">In this panel, leading travel accelerators will explain what the industry is heading to and what are the new tools, companies, products, solutions and technologies are currently being built to shape and set the path for the industry in the short run. Travel the future and get a broader perspective about what will be next in Tourism tech and how travel would look like in the upcoming times, together with the experts <\/span><\/span><span style=\"color: #000080;\"><u><a href=\"https:\/\/www.des-show.com\/agenda-2019-speakers\/daniel-wishnia\/\"><span style=\"font-size: medium;\"><span lang=\"en-US\"><b>Daniel Wishnia<\/b><\/span><\/span><\/a><\/u><\/span><span style=\"font-size: medium;\"><span lang=\"en-US\"> (Chief Digital Transformation Officer, Aroundtown SA), <\/span><\/span><span style=\"color: #000080;\"><u><a href=\"https:\/\/www.des-show.com\/agenda-2019-speakers\/jaime-moreno-medina\/\"><span style=\"font-size: medium;\"><span lang=\"en-US\"><b>Jaime Moreno Medina<\/b><\/span><\/span><\/a><\/u><\/span><span style=\"font-size: medium;\"><span lang=\"en-US\"> (CEO &amp; Founder, Mormedi), <\/span><\/span><span style=\"color: #000080;\"><u><a href=\"https:\/\/www.des-show.com\/agenda-2019-speakers\/inigo-valenzuela-cossio\/\"><span style=\"font-size: medium;\"><span lang=\"en-US\"><b>\u00cd\u00f1igo Valenzuela Coss\u00edo<\/b><\/span><\/span><\/a><\/u><\/span><span style=\"font-size: medium;\"><span lang=\"en-US\"> (CEO and Founder, Smartvel) and <\/span><\/span><span style=\"color: #000080;\"><u><a href=\"https:\/\/www.des-show.com\/agenda-2019-speakers\/begona-rodriguez-romera\/\"><span style=\"font-size: medium;\"><span lang=\"en-US\"><b>Bego\u00f1a Rodr\u00edguez Romera<\/b><\/span><\/span><\/a><\/u><\/span><span style=\"font-size: medium;\"><span lang=\"en-US\"> (Manager, BCC Innovation). <\/span><\/span><\/p>\n<h3 align=\"justify\"><a href=\"https:\/\/www.des-show.com\/agenda-2019\/how-modern-companies-will-manage-their-travel-in-2020-20190523\/\"><span lang=\"en-US\">How Modern Companies Will Manage Their Travel in 2020<\/span><\/a><\/h3>\n<p class=\"western\" align=\"justify\"><span style=\"font-size: medium;\"><span lang=\"en-US\">The $1.3 trillion business travel industry has been stuck decades in the past, only recently being disrupted by new and old players, all shifting towards technology and automation. As more and more companies are looking for a next-generation travel management company, innovative startups like TravelPerk will have the potential to thrive. At DES2019 we will learn more about that with <\/span><\/span><span style=\"color: #000080;\"><u><a href=\"https:\/\/www.des-show.com\/agenda-2019-speakers\/gideon-pridor\/\"><span style=\"font-size: medium;\"><span lang=\"en-US\"><b>Gideon Pridor<\/b><\/span><\/span><\/a><\/u><\/span><b> <\/b><span style=\"font-size: medium;\"><span lang=\"en-US\">(VP Marketing, TravelPerk). <\/span><\/span><\/p>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/DES2018-Digital-Enterprise-Show-Expo-Congress-Digital-Transformation-71-TW1.jpg\" alt=\"\" class=\"wp-image-22326\" srcset=\"https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/DES2018-Digital-Enterprise-Show-Expo-Congress-Digital-Transformation-71-TW1.jpg 1920w, https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/DES2018-Digital-Enterprise-Show-Expo-Congress-Digital-Transformation-71-TW1-600x400.jpg 600w, https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/DES2018-Digital-Enterprise-Show-Expo-Congress-Digital-Transformation-71-TW1-300x200.jpg 300w, https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/DES2018-Digital-Enterprise-Show-Expo-Congress-Digital-Transformation-71-TW1-768x512.jpg 768w, https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/DES2018-Digital-Enterprise-Show-Expo-Congress-Digital-Transformation-71-TW1-1024x683.jpg 1024w, https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/DES2018-Digital-Enterprise-Show-Expo-Congress-Digital-Transformation-71-TW1-180x120.jpg 180w, https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/DES2018-Digital-Enterprise-Show-Expo-Congress-Digital-Transformation-71-TW1-561x374.jpg 561w, https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/DES2018-Digital-Enterprise-Show-Expo-Congress-Digital-Transformation-71-TW1-1122x748.jpg 1122w, https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/DES2018-Digital-Enterprise-Show-Expo-Congress-Digital-Transformation-71-TW1-364x243.jpg 364w, https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/DES2018-Digital-Enterprise-Show-Expo-Congress-Digital-Transformation-71-TW1-728x485.jpg 728w, https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/DES2018-Digital-Enterprise-Show-Expo-Congress-Digital-Transformation-71-TW1-608x405.jpg 608w, https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/DES2018-Digital-Enterprise-Show-Expo-Congress-Digital-Transformation-71-TW1-758x505.jpg 758w, https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/DES2018-Digital-Enterprise-Show-Expo-Congress-Digital-Transformation-71-TW1-1152x768.jpg 1152w, https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/DES2018-Digital-Enterprise-Show-Expo-Congress-Digital-Transformation-71-TW1-72x48.jpg 72w, https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/DES2018-Digital-Enterprise-Show-Expo-Congress-Digital-Transformation-71-TW1-144x96.jpg 144w, https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/DES2018-Digital-Enterprise-Show-Expo-Congress-Digital-Transformation-71-TW1-313x209.jpg 313w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption>#DES2018 &#8211; Picture by Digital Enterprise Show<\/figcaption><\/figure>\n\n\n<h2 style=\"text-align: center;\" align=\"center\"><span lang=\"es-ES\">Tourism &amp; Hospitality Forum: The Digital Hotel<\/span><\/h2>\n<h5 style=\"text-align: center;\" align=\"center\"><span lang=\"en-US\">92% of hotel customers are already informed online before making the purchase of a room. 72% of guests have purchased at least one hotel room online last year. 76% have done, at least, an online check-in in the same period.<\/span><\/h5>\n<p class=\"western\" align=\"justify\"><span style=\"font-size: medium;\"><span lang=\"en-US\">The data, which you can read in my article <\/span><\/span><span style=\"color: #000080;\"><u><a href=\"https:\/\/www.evaballarin.com\/en\/2018\/12\/17\/what-means-being-digital\/\"><span style=\"font-size: medium;\"><span lang=\"en-US\">What means being Digital?<\/span><\/span><\/a><\/u><\/span><span style=\"font-size: medium;\"><span lang=\"en-US\">, clearly speak of the digital experience as one of the main challenges of the current and future hotel industry. Within that digital experience, distribution occupies a preponderant place.<\/span><\/span><\/p>\n<p class=\"western\" align=\"justify\"><span style=\"font-size: medium;\"><span lang=\"en-US\"><b>In the Tourism &amp; Hospitality Forum we will face the challenge of hotel distribution in a session:<\/b><\/span><\/span><\/p>\n<h3 align=\"justify\"><a href=\"https:\/\/www.des-show.com\/agenda-2019\/the-hotel-distribution-challenge-20190523\/\"><span lang=\"en-US\">The hotel distribution challenge<\/span><\/a><\/h3>\n<p class=\"western\" align=\"justify\"><span style=\"font-size: medium;\"><span lang=\"en-US\">After debating about hyper-personalization of the travel industry, <\/span><\/span><span style=\"font-size: medium;\"><span lang=\"en-US\"><b>Philippe Garnier<\/b><\/span><\/span><span style=\"font-size: medium;\"><span lang=\"en-US\"> (Vice President, Third Party Distribution, IHG) will analyse in this keynote one of the most important challenges for the hotel industry in the Digital Transformation Era: the hotel distribution. Even though independent or brands hotels try and make the hotel stay as enjoyable as possible, the booking process can be confusing: which channels to use? why can hotel rates be different from one channel to another? how can large hotel chains offer consistent booking experiences across more than 5000 hotels? We will obtain some good answers to these questions together with DES2019 Top Expert Philippe Garnier. <\/span><\/span><\/p>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/Dd93lGEVQAAlB78.jpg\" alt=\"\" class=\"wp-image-22327\" srcset=\"https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/Dd93lGEVQAAlB78.jpg 1024w, https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/Dd93lGEVQAAlB78-600x450.jpg 600w, https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/Dd93lGEVQAAlB78-300x225.jpg 300w, https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/Dd93lGEVQAAlB78-768x576.jpg 768w, https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/Dd93lGEVQAAlB78-192x144.jpg 192w, https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/Dd93lGEVQAAlB78-384x288.jpg 384w, https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/Dd93lGEVQAAlB78-90x67.jpg 90w, https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/Dd93lGEVQAAlB78-180x135.jpg 180w, https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/Dd93lGEVQAAlB78-561x421.jpg 561w, https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/Dd93lGEVQAAlB78-364x273.jpg 364w, https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/Dd93lGEVQAAlB78-728x546.jpg 728w, https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/Dd93lGEVQAAlB78-608x456.jpg 608w, https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/Dd93lGEVQAAlB78-758x569.jpg 758w, https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/Dd93lGEVQAAlB78-64x48.jpg 64w, https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/Dd93lGEVQAAlB78-128x96.jpg 128w, https:\/\/www.evaballarin.com\/wp-content\/uploads\/2019\/05\/Dd93lGEVQAAlB78-313x235.jpg 313w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Eva Ballarin at #DES2018<\/figcaption><\/figure>\n\n\n<h2 style=\"text-align: center;\" align=\"center\"><span lang=\"es-ES\">Tourism &amp; Hospitality Forum: Caso de \u00c9xito<\/span><\/h2>\n<p class=\"western\" align=\"justify\"><span style=\"font-size: medium;\"><span lang=\"es-ES\">Along with the seven sessions of which I have spoken so far, at the Tourism &amp; Hospitality Forum we will also have the opportunity to learn about successful cases in digitalization, in this case together with <\/span><\/span><span style=\"color: #000080;\"><u><a href=\"https:\/\/www.des-show.com\/agenda-2019-speakers\/belen-diaz\/\"><span style=\"font-size: medium;\"><span lang=\"es-ES\"><b>Bel\u00e9n D\u00edaz<\/b><\/span><\/span><\/a><\/u><\/span><span style=\"font-size: medium;\"><span lang=\"es-ES\"> (Partner responsible for Financial Function in Management Consulting, KPMG) and <\/span><\/span><span style=\"color: #000080;\"><u><a href=\"https:\/\/www.des-show.com\/agenda-2019-speakers\/thierry-stucker\/\"><span style=\"font-size: medium;\"><span lang=\"es-ES\"><b>Thierry Stucker<\/b><\/span><\/span><\/a><\/u><\/span><span style=\"font-size: medium;\"><span lang=\"es-ES\"> (International Air Transport Association). Inspiring study cases through which professionals in the Tourism and Hospitality sector will be more clear about why Digital Transformation is unstoppable and how to get the most out of implementing it in their companies.<\/span><\/span><\/p>\n<h5 style=\"text-align: center;\" align=\"center\"><span lang=\"en-US\">Check here the <\/span><a href=\"https:\/\/www.des-show.com\/agenda-2019\/\"><span lang=\"en-US\">full Congress Agenda<\/span><\/a><span lang=\"en-US\"> and here the full Agenda of the <\/span><a href=\"https:\/\/www.des-show.com\/digital-business-world-congress\/industry-forums\/tourism-hospitality-forum\/\"><span lang=\"en-US\">Tourism &amp; Hospitality Forum<\/span><\/a><\/h5>\n<h3 style=\"text-align: center;\" align=\"center\"><span lang=\"en-US\">Do you want to attend DES2019? <a href=\"https:\/\/evaballarin.us10.list-manage.com\/subscribe?u=350e96940383d750e33d677b3&amp;id=566613757d\">Subscribe to my Newsletter and get your Premium VIP Pass for free<\/a> for the three days of the Congress.<\/span><\/h3>\n<h5 class=\"western\" style=\"text-align: center;\" align=\"center\"><a name=\"__DdeLink__930_3358542864\"><\/a> <span lang=\"en-US\">Follow me on Social Networks to stay up to date on everything that happens in the sector and learn more about Strategy, Digitalization, Innovation and Trends.<\/span><\/h5>\n<h4 style=\"text-align: center;\" align=\"center\"><span lang=\"en-US\">Subscribe to my Newsletter to receive my articles and exclusive content<\/span><\/h4>\n<h6 style=\"text-align: center;\" align=\"center\"><span lang=\"en-US\">Next week you will find me at the AECOC Horeca Congress (20 and 21), at the 15<\/span><span lang=\"en-US\">th<\/span><span lang=\"en-US\"> Hosteltur Forum (22) and at DES2019 (21, 22 and 23)<\/span><\/h6>\n<p class=\"western\" align=\"justify\"><span lang=\"en-US\">We have an objective:<\/span><span lang=\"en-US\"><b> Share knowledge to grow together and generate business that build a sustainable and happy society.<\/b><\/span><\/p>\n<p class=\"western\" align=\"justify\"><span lang=\"en-US\">Keep in touch. Virtual hugs. <\/span><\/p>\n<p class=\"western\" align=\"justify\"><span lang=\"en-US\"><i>&#8211; Discover more about my activity and especially what we can do together for your company in Hiring.<\/i><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>By 2024, 70% of hospitality organizations will have moved to the managed stage of DX maturity, reaping revenue gains of up to 25%, with the remaining 30% facing acquisition or complete failure. By 2023, 20% of major airlines will have introduced virtual reality capabilities for in-flight entertainment, destination info, and shopping, thus increasing airline revenues [&hellip;] <a class=\"g1-link g1-link-more\" href=\"https:\/\/www.evaballarin.com\/en\/tourism-hospitality-forum-des2019-where-the-digital-future-is-created\/\">More<\/a><\/p>\n","protected":false},"author":4,"featured_media":15013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2334],"tags":[],"class_list":{"0":"post-15009","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agenda-en"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tourism &amp; Hospitality Forum DES2019: Where the digital future is created - Eva Ballarin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evaballarin.com\/en\/tourism-hospitality-forum-des2019-where-the-digital-future-is-created\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tourism &amp; Hospitality Forum DES2019: Where the digital future is created - Eva Ballarin\" \/>\n<meta property=\"og:description\" content=\"By 2024, 70% of hospitality organizations will have moved to the managed stage of DX maturity, reaping revenue gains of up to 25%, with the remaining 30% facing acquisition or complete failure. 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En 2010 me reinvent\u00e9 como consultora estrat\u00e9gica, docente y creadora de contenido, y he formado a cientos de profesionales de todo el mundo en las mejores escuelas. En paralelo me sub\u00ed a escenarios de medio mundo como conferenciante, imparti mil workshops, escrib\u00ed m\u00e1s de 900 art\u00edculos, publiqu\u00e9 un libro, co-escrib\u00ed otros tres y hasta lanc\u00e9 mi propio podcast\u2026 hasta convertirme en una de las voces m\u00e1s influyentes en Espa\u00f1a. Soy Top Voice en Linkedin, Miembro del Consejo Nacional de Turismo y una de las 150 profesionales m\u00e1s influyentes del Turismo. He dise\u00f1ado y dirigido congresos internacionales incre\u00edbles como HIP Madrid (2017 - 2021), y soy asesora estrat\u00e9gica para los congresos de ExpoHoreca Honduras, ExpoHoreca Panama, ExpoHoreca Guatemala y HORECA Hub den Alimentaria-Hostelco Barcelona. Como emprendedora fund\u00e9 IdeaFaktory en M\u00e9xico (2005); de vuelta en Espa\u00f1a fund\u00e9 EATapp (2009) que fu\u00e9 un absoluto fracaso empresarial del que aprend\u00ed m\u00e1s que en mil masters; funde evaballar\u00edn (2010) y co-fund\u00e9 Tanit Ibiza Conexi\u00f3n (2021), un proyecto que impulsa el talento femenino. Despu\u00e9s de estos miles de kil\u00f3metros recorridos y un postgrado especializado en Liderazgo en la Universidad de Stanford (2022), mi prop\u00f3sito es claro: ayudarte a liderar mejor tu negocio y vivir en equilibrio. 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Hospitality Forum DES2019: Where the digital future is created"}]},{"@type":"WebSite","@id":"https:\/\/www.evaballarin.com\/en\/#website","url":"https:\/\/www.evaballarin.com\/en\/","name":"Eva Ballarin","description":"Investigadora independiente de tendencias, innovaci\u00f3n y estrategia.","publisher":{"@id":"https:\/\/www.evaballarin.com\/en\/#\/schema\/person\/b449ed8646d1b5c92ce28990f3af68d5"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.evaballarin.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.evaballarin.com\/en\/#\/schema\/person\/b449ed8646d1b5c92ce28990f3af68d5","name":"Eva Ballarin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.evaballarin.com\/wp-content\/uploads\/2017\/05\/01-1.jpg","url":"https:\/\/www.evaballarin.com\/wp-content\/uploads\/2017\/05\/01-1.jpg","contentUrl":"https:\/\/www.evaballarin.com\/wp-content\/uploads\/2017\/05\/01-1.jpg","width":1200,"height":1200,"caption":"Eva Ballarin"},"logo":{"@id":"https:\/\/www.evaballarin.com\/wp-content\/uploads\/2017\/05\/01-1.jpg"},"description":"Llevo 35 a\u00f1os en Turismo, HORECA y MICE, y pasando por T\u00fanez, Espa\u00f1a y M\u00e9xico, he sido directora en hoteles, restaurantes, un campo de golf y hasta un museo, aprendiendo lo que nadie te ense\u00f1a en los manuales: c\u00f3mo se dise\u00f1a un concepto, c\u00f3mo se crean experiencias, c\u00f3mo se opera un negocio y c\u00f3mo se lidera bajo presi\u00f3n. En 2010 me reinvent\u00e9 como consultora estrat\u00e9gica, docente y creadora de contenido, y he formado a cientos de profesionales de todo el mundo en las mejores escuelas. En paralelo me sub\u00ed a escenarios de medio mundo como conferenciante, imparti mil workshops, escrib\u00ed m\u00e1s de 900 art\u00edculos, publiqu\u00e9 un libro, co-escrib\u00ed otros tres y hasta lanc\u00e9 mi propio podcast\u2026 hasta convertirme en una de las voces m\u00e1s influyentes en Espa\u00f1a. Soy Top Voice en Linkedin, Miembro del Consejo Nacional de Turismo y una de las 150 profesionales m\u00e1s influyentes del Turismo. He dise\u00f1ado y dirigido congresos internacionales incre\u00edbles como HIP Madrid (2017 - 2021), y soy asesora estrat\u00e9gica para los congresos de ExpoHoreca Honduras, ExpoHoreca Panama, ExpoHoreca Guatemala y HORECA Hub den Alimentaria-Hostelco Barcelona. Como emprendedora fund\u00e9 IdeaFaktory en M\u00e9xico (2005); de vuelta en Espa\u00f1a fund\u00e9 EATapp (2009) que fu\u00e9 un absoluto fracaso empresarial del que aprend\u00ed m\u00e1s que en mil masters; funde evaballar\u00edn (2010) y co-fund\u00e9 Tanit Ibiza Conexi\u00f3n (2021), un proyecto que impulsa el talento femenino. Despu\u00e9s de estos miles de kil\u00f3metros recorridos y un postgrado especializado en Liderazgo en la Universidad de Stanford (2022), mi prop\u00f3sito es claro: ayudarte a liderar mejor tu negocio y vivir en equilibrio. Y lo hago bajo mi utimo proyecto, HORECAlity.","sameAs":["https:\/\/www.evaballarin.com","https:\/\/www.facebook.com\/Eva.Ballarin.Genius","https:\/\/www.instagram.com\/evaballarinofficial\/","https:\/\/www.linkedin.com\/in\/evaballarin\/","https:\/\/www.pinterest.es\/evaballarin\/","https:\/\/x.com\/evaballarin","https:\/\/www.youtube.com\/user\/thequeenblog"]}]}},"wps_subtitle":"","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.evaballarin.com\/en\/wp-json\/wp\/v2\/posts\/15009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evaballarin.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evaballarin.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evaballarin.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evaballarin.com\/en\/wp-json\/wp\/v2\/comments?post=15009"}],"version-history":[{"count":20,"href":"https:\/\/www.evaballarin.com\/en\/wp-json\/wp\/v2\/posts\/15009\/revisions"}],"predecessor-version":[{"id":32235,"href":"https:\/\/www.evaballarin.com\/en\/wp-json\/wp\/v2\/posts\/15009\/revisions\/32235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.evaballarin.com\/en\/wp-json\/wp\/v2\/media\/15013"}],"wp:attachment":[{"href":"https:\/\/www.evaballarin.com\/en\/wp-json\/wp\/v2\/media?parent=15009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evaballarin.com\/en\/wp-json\/wp\/v2\/categories?post=15009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evaballarin.com\/en\/wp-json\/wp\/v2\/tags?post=15009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}