Within my activity as a presenter and teacher of ceremonies, I have presented the Horeca New Business Models Awards 2019 (# HIP2019). The Horeca New Business Models Awards are held annually within the framework of HIP | Horeca Professional Expo at a very special gala dinner. In 2019 it took place at the Casino de […] More
In February 2019, I directed the third edition of the Hospitality 4.0 Congress, the largest Horeca congress in Europe, within the Hospitality Innovation Planet # HIP2019. You find a complete chronicle of the Congress in the hashtag #CongressDirectorAgenda. On my official Facebook page you can see a photo album of # HIP2019. On my official […] More
I have participated as Speaker in the IV edition of Gastromarketing, an event that is more than gastronomic marketing. My paper Experiential Marketing in the techno-digital era has talked about how to put the customer at the center through storylistening. My paper “Experiential Marketing in the Techno-digital era” has talked about how to put the […] More
The Basque Culinary Center celebrated on February 1st the End of Semester Exercise of the Degree in Gastronomy and Culinary Arts, in the modality of Culinary Vanguard, of which Jorge Breton is coordinator. For the second year in a row, I have been part of the valuation Court for the year. Participating in activities like […] More
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