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    What means Being Digital? About hotels, restaurants, digitalization and models

    What means Being Digital? To send a whatsapp doesn’t mean that your company is a digital company. – Federico Fritzsch, CEO of gstock The phrase with which I have started this article was pronounced by my dear Federico Fritzsch in his speech at the premiere of Horeca Speakers at San Sebastián Gastronomika and we heard […] More

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    The future is not predicted: it is built

    TOURISM STRATEGY FOR THE NEW EXPERIENTIAL ERA Around a third of international tourists come to the Mediterranean. That makes us the most visited region in the world. This week the 12th edition of the Mediterranean Week of Economic Leaders (MedaWeek 2018) was held in Barcelona, ​​under the theme “One sea, three continents: sharing common goals”. […] More